If you wish you knew more ways to get people to buy your products and services, taking this workshop will help you learn how to write more effectively, help you drive traffic and buyers to your website, and get attention for your small business.
Free. Registration is required. Don't forget to bring your lunch.
Register
This dynamic, interactive and hands-on presentation offers personalized advice that can help you get more sales for your small business. We will learn in the first half of the class, and in the second half, we will have time to edit your website right there, or do worksheets to help you edit it when you get home.
Participants will learn:
- How to analyze your current website from a customer perspective
- 5 Tips to improve your website design today
- Finding your ideal customer(s)
- Steps 1-5 in the ladder of engagement
- How to segment your target audience online and write content for each segment
- Translate your buyer's goals into different kinds of content
- What to do if you get stuck for ideas
Bonus Materials:
- Get your web presence from zero to sixty checklist
- Google Heatmap analysis worksheet for your website
- Ladder of Engagement worksheet
This marketing workshop is offered by Metro as part of series of free training opportunities for COBID-certified and COBID-eligible businesses and is designed to give you the tools you need to help your business grow. Sign up for one or all of the workshops.
Presenter: Mazarine Treyz, CEO, Wild Social Media LLC, Author, The Wild Woman’s Guide to Social Media
Mazarine has taught more than 17,000 people, including government employees and small business owners, how to use social media to sell products and services online. Previous clients include: Oregon SBDC and the City of Austin, Texas.