Safe Routes to School safety campaign toolkit

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Metro, the Portland Bureau of Transportation and Safe Routes to School programs in greater Portland have partnered to build a new campaign that reminds drivers of their role in keeping kids safe in our neighborhoods.

Safety campaign image that reads "Kids are everywhere. Drive like it."

Safety campaign poster in Spanish for Safe Routes to School showing one child on a bike with another child on a scooter. The text on the image say "Kids are everywhere. Drive like it" translated into Spanish

Safety campaign poster in Chinese for Safe Routes to Schools. The image shows the words "Kids are everywhere. Drive like it" translated into Chinese

Safety campaign poster in Vietnamese for Safe Routes to School showing a child wearing a backpack and carrying notebooks. The text on the image says "Kids are everywhere. Drive like it" translated into Vietnamese

Safety campaign poster in Russian for Safe Routes to School showing one child on a bike with another child on a scooter. The text on the image says "Kids are everywhere. Drive like it" translated into Russian

Safety campaign poster in Arabic for Safe Routes to Schools. The image shows the words "Kids are everywhere. Drive like it" translated into Arabic

The campaign’s core message: “Kids are everywhere. Drive like it.” is supported by safety data, local research, and focus groups to remind drivers that, although in-person school may not be in session during the COVID-19 pandemic, our kids are still walking, biking and playing in-and-around our streets. This campaign has been designed to provide you with all of the materials you’ll need to effectively engage parents, friends, family and neighbors in the campaign, including materials for Facebook, Twitter, Instagram, email, and even virtual meetings.

Phase two of this campaign will launch with the new school year in summer/fall 2021 with more materials and updated graphics. Sign up to be alerted when the new materials are available

Materials

Partners

Contact