The campaign’s core message: “Kids are everywhere. Drive like it.” is supported by safety data, local research, and focus groups to remind drivers that, although in-person school may not be in session during the COVID-19 pandemic, our kids are still walking, biking and playing in-and-around our streets. This campaign has been designed to provide you with all of the materials you’ll need to effectively engage parents, friends, family and neighbors in the campaign, including materials for Facebook, Twitter, Instagram, email, and even virtual meetings.
Phase two of this campaign will launch with the new school year in summer/fall 2021 with more materials and updated graphics. Sign up to be alerted when the new materials are available