The campaign’s core message: “School routes are everywhere. Drive like it.” is supported by safety data, local research, and focus groups to remind drivers that as school returns in-person, our kids are walking and rolling in-and-around our streets and communities. This campaign has been designed to provide you with all of the materials you’ll need to effectively engage parents, friends, family and neighbors in the campaign, including materials for Facebook, Twitter, Instagram, email, and even virtual meetings.